![]() ![]() ![]() ![]() A single user will often interact with the organization using more than one of these touchpoints. Digital experiences can range from websites to native applications to kiosks. The design system oversees and empowers that brand expression for digital experiences. Design Systems live between the Brand and the Digital Experiences an organization creates-enabling consistent and efficient expression of that brand. To reach key audiences, brand elements are filtered through different media: advertising, print, digital experiences, and retail, to name a few. Most organizations have established brand elements, such as a logo, a positioning statement, colors, typefaces, etc. What Is the Context for a Design System?īrand is where communication between an organization and its key audiences begins. Without a clear and common definition of what a design system is, we can never achieve the potential for that system. Even within a single organization, design systems can mean many things to many people. If there’s one thing we’ve learned in years of design system research and work, it’s that a necessary starting point is a shared understanding of the system. Sparkbox has been fortunate to work with many exciting and innovative clients on projects related to their design systems: how to build them, grow them, and ensure they’re generating results. Let’s define a shared understanding of how systems connect core brand elements with digital interfaces and empower teams. A design system can unify different disciplines and lead to improved consistency, efficiency, and much more. ![]()
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